Image campaign casts N. Korea’s young ruler as more outgoing, like Kim Il-Sung

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By Lee Jong-Heon,

A campaign is in full swing in North Korea to craft the image of Kim Jong-Un as “healthy, energetic, friendly and able,” government officials in Seoul said.

North Korean leader Kim Jong-Un inspects the Mangyongdae Funfair amusement park in Pyongyang on May 9. /KCNA via KNS/AFP/Getty Images

Kim, the third son of the country’s late ruler Kim Jong-Il, was unknown to the outside world and even to the North Korean populace until September 2010, when he was named vice chairman of the Workers’ Party Central Military Commission.

Since that political debut, Kim, who was picked by his father in early 2009 to be his successor, has undertaken a rapid power inheritance process that culminated in late April.

Now, Kim holds quadruple titles of Party first secretary, first chairman of the National Defense Commission, chairman of the party Central Military Commission, and commander-in-chief of the People’s Army.

Kim, however, is largely unfamiliar to most of the North Korean people….

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