Facebook Inc. has chosen its underwriters. Now it needs to pick a place to trade.

NYSE Euronext and Nasdaq OMX Group Inc., rivals for almost every initial public offering in America, are competing now for what may be the biggest ever by a technology company. Winning it means more fees, a boost in trading and the chance to link their brand with the largest social networking site in the world. No decision on where the shares will list has been announced, according to the company’s filing today.

For Robert Greifeld, chief executive officer at Nasdaq OMX, reputation is at stake after his market became synonymous with computer and Internet companies through offerings by Google Inc., Apple Inc. and Microsoft Corp. NYSE’s Duncan Niederauer is trying to salvage a year in which his stock lost 30 percent and European regulators recommended blocking the $7.3 billion merger with Deutsche Boerse AG.

“It should be the IPO of the year,” said Lawrence Creatura, a Rochester, New York-based money manager at Federated Investors Inc., which oversees $350 billion. “This is a marquee name in a world where those are scarce. We’re not creating a lot of Facebooks these days so it would be extraordinarily valuable for an exchange.”

Read complete article.

  Mark Zuckerberg, Nasdaq, Nasdaq compete to be Facebook’s friend, NYSE