Social media giants dominate advertising market and by default the media narrative

Social media giants dominate advertising market and by default the media narrative

by WorldTribune Staff, September 22, 2017 The dominance in the digital advertising market of the two social media Goliaths is only getting larger as the role played by independent, privately-owned media voices fade into near oblivion. The so-called “duopoly” enjoyed by Google and Facebook will account for 63.1 percent of digital advertising investment in 2017, […]