China to re-brand itself in new year with ‘soft power’ media offensive
by WorldTribune Staff, January 1, 2017 China’s largest television network has re-launched its international on-air and online presence in an effort to promote “positive propaganda” overseas. Central China Television (CCTV) launched the new overseas offensive on Jan. 1 via the newly-named China Global Television Network (CGTN). The move is part of Beijing’s push to extend […]