"We are delighted that so many Israeli executives could attend this
event to hear important information about entering the U.S. market,
particularly the defense and homeland security sectors," Gerald Gordon,
president of the Fairfax County Economic Development Authority, said.
The authority, with an office in Tel Aviv, has offered help to Israeli
companies to penetrate the U.S. market. More than 350 foreign companies,
including about 20 from Israel, already have a presence in Fairfax County.
Titled "Israel-U.S. Alliance: Business Opportunities in Homeland
Security and Defense," the seminar was addressed by leading Israeli defense
executives. This included former Israel Air Force commander Maj. Gen. Eitan
Ben Eliyahu, today a leading defense executive who reviewed Israeli-U.S.
Israeli executives have complained that their companies were largely
shut out of the homeland security market. But industry sources said many of
the firms have reached the conclusion that only American subsidiaries of the
Israeli firms stood a chance for government tenders.
Among the Israeli companies that operate in the U.S. homeland security
market are Camero, Elbit Systems, GreenVision Systems, Nice Systems and
RaySat. At the seminar, an Elbit executive outlined his company's success in
winning U.S. contracts through subsidiaries.
The parley was attended by more than 80 Israeli business executives, who
heard a presentation on the need to establish partnerships within the U.S.
defense and homeland security sectors. A representative from GreenVision
Systems told of the company's decision to establish a U.S. headquarters in
the Washington D.C. area.
"GreenVision Systems identified Fairfax County as a strategic target
location for its U.S. operations, and one that offers great opportunities
for doing business," GreenVision chief executive officer Danny Moshe said.