Trump’s ‘Facebook Live’ event reached 24 million and raised $9 million in donations

by WorldTribune Staff, October 21, 2016

“This is not a campaign – it’s a movement,” according to the new mantra of the Trump-Pence campaign.

Donald Trump speaks at the third presidential debate.
Donald Trump speaks at the third presidential debate.

During the third presidential debate on Oct. 20 in Las Vegas, GOP candidate Donald Trump held a Facebook Live event that reached 24 million people and raised a total of $9 million in contributions from over 150,000 donors.

The “record-breaking engagement numbers,” prove “Trump’s message is resonating across the board,” Brad Parscale, Trump campaign digital marketing director, said.

There were 8.8 million video views during the Facebook event, 91 percent of which were unique users. The viewers watched 11.8 million minutes of content and there were 1.3 million comments made about the event, “which garnered over 8 million post engagements making it one of the largest debate discussions on the Internet,” the release said.

“According to an analysis by the Center for Public Integrity, more than 96 percent of presidential campaign contributions made by members of the media have gone to Hillary Clinton,” Parscale said.

“Our pre-and-post-debate Facebook Live event gave the Trump campaign an opportunity to leverage our candidate’s massive digital footprint to take our message straight to millions of voters, without the filter of the clearly biased media.”

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