Google-Facebook advertising monolith threatens to wreck ‘digital publisher ecosystem’

Google-Facebook advertising monolith threatens to wreck ‘digital publisher ecosystem’

by WorldTribune Staff, December 5, 2017 Google and Facebook will receive a staggering 84 percent of all digital ad dollars in 2017 and will account for all Internet advertising growth for the year. That dominance “is exceedingly bad news for the balance of the digital publisher ecosystem,” the investment management firm GroupM said. The two […]