by WorldTribune Staff, November 25, 2016

The conservative group 2ndVote has launched a campaign to boycott Target over its policy of allowing customers to use the bathroom of their gender identity.

Target announced the new policy in April for customers and employees at its locations.

At the time, the American Family Association launched a petition to boycott the company over the policy. Over one million people signed the petition.

Following the American Family Association boycott, Target announced it would spend $20 million to install private, unisex bathrooms in its stores.

Now, 2ndVote has launched the #AnywhereButTARGET hashtag and website to encourage customers to do their Christmas shopping elsewhere.

“When a company as large and well-known as Target chooses to insert itself directly into such a radical movement that seeks to ultimately destroy religious liberty and completely goes against our conservative values, it’s our role as an organization to give conservatives a way to communicate directly with the company,” 2ndVote Executive Director Lance Wray said in a statement.

The stated purpose of the boycott is to “make Target understand that there are consequences for supporting a radical movement that is determined to redefine marriage, gender, and, ultimately, the First Amendment.”

According to the group’s press release:

“2ndVote is calling on conservative consumers to engage the country’s second-largest retailer on its company-wide policy that allows and encourages individuals to choose restroom and changing room facilities based on gender identity rather than biological sex.”

  2ndVote, American Family Association, Christmas shopping, Conservative group calls for boycott of Target stores, WorldTribune.com